Build storytelling capability and culture into your organisation.

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Storytelling doesn’t have to be a slippery word.
You’ve heard that storytelling is one of the most powerful tools for communication and influence — but how does it actually work inside an organisation?
We help you design storytelling intentionally, so it becomes part of your culture, communication, and leadership DNA.

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Why Story Matters for Culture

Through well-designed storytelling moments, you can weave story into the everyday rhythm of organisational life.
It shapes how people meet, how information is shared, and how collaboration takes place.
When storytelling becomes part of daily practice, it strengthens connection, meaning, and shared purpose — turning ordinary interactions into opportunities for alignment and belonging.

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What We Do

Story Consulting focuses on developing narrative capability across your organisation.
We help you:

• Identify and amplify the stories that express your values and purpose.

• Create storytelling frameworks for leadership communication, onboarding, and culture-building.

• Design rituals, conversations, and spaces that encourage story-sharing across teams.

• Develop internal facilitators and ambassadors to sustain a storytelling culture.

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Expert Facilitation & Design

Drawing on over two decades of applied storytelling work in theatre and organisations, Colin brings a dynamic, experiential approach to helping teams build narrative fluency.
You’ll explore tools, methods, and frameworks that connect story with strategy, communication, and leadership — ensuring storytelling becomes a living, evolving practice in your workplace.

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When to Use Story

Storytelling can transform the way you:

• Communicate vision and change.

• Engage teams in strategy and innovation.

• Humanise complex data and insights.

• Strengthen leadership presence and influence.

• Build emotional connection in presentations and pitches.

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A Balanced, Experiential Approach

Our work blends theory with practice.
We believe the best way to learn storytelling is through doing — engaging the body, experimenting, iterating, and learning in a psychologically safe, creative space.
Each session is designed to meet your organisation’s context and objectives while staying alive, interactive, and grounded in real-world application.

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From Storytelling to Story-Gathering

We help organisations move beyond simply telling stories to actively gathering them.
Curated story-sharing reveals what your people value, illuminates blind spots, and surfaces authentic narratives that shape culture from within.
This is how story becomes both mirror and map for organisational growth.

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A Story That Serves

Strategic storytelling begins with empathy — understanding what your audience values and what purpose your story serves.
We guide teams to craft and share stories that resonate deeply, align with organisational purpose, and inspire collective action.

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Bring Story to Life

When storytelling becomes a shared practice, cultures shift and connection deepens.
Let’s work together to design a storytelling capability that strengthens your people, your purpose, and your impact.