The Story Spark
Discover a practical method to lead, influence, and connect through strategic storytelling.
​Igniting storytelling for business impact ​​​
​The Story Spark is a signature framework, training, and coaching process for leaders, creatives, and teams who want to build the skills and confidence to discover, shape, and share meaningful stories that connect and inspire action at work.
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Drawing on decades of theatre-making, story strategy, and embodiment practice, the Story Spark Framework blends creative storytelling with clear business objectives — helping stories come alive with presence, clarity, and purpose.
More than a personal storytelling tool, Story Spark activates story at a collective level, turning storytelling into a shared cultural practice that strengthens connection, collaboration, and alignment across teams.
The Story Spark Framework is a five-step, experiential, and embodied storytelling pathway that helps you uncover, shape, and perform stories that are grounded, authentic, and strategically aligned.
Sense – Ground in breath and presence. Feel your stories.
Personal – Unearth lived experiences that carry truth. Gather your stories.
Arc – Shape your story with clarity and flow. Structure your stories.
Resonance – Adapt your story to land with real impact. Strategise your stories.
Kinetic – Rehearse and perform with confidence. Practice your stories.​​
Storytelling Offerings
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Our storytelling programmes help leaders and teams integrate story into communication, leadership, and culture.
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Each experience can stand alone or build on the next, creating a progressive journey from awareness to mastery.
Story Circles for Connection & Reflection
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​Half-Day Team Experience​​
​ Reflect. Connect. Reimagine.
Reconnect to purpose, celebrate shared experiences, and re-envision what’s next. Through guided prompts and story circles, participants explore the stories that shaped them and imagine the stories they want to live into next. Ideal for: Year-end reflection, team connection, culture-building, transitions, special events and creative ideation.
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Storytelling for Impact & Influence​​
One-Day Strategic Training
Gather. Craft. Tell.
Transform information into inspiration. Learn to discover your powerful and authentic stories, structure them effectively, and deliver them with confidence and clarity.
Ideal for: Leadership communication, presentations, pitching, or change storytelling.
The Story Spark Deep Dive​
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Four-Week Journey
Sense. Shape. Spark.
Sustain an immersive, guided journey combining live sessions, peer practice, and real-world storytelling integration. Each week builds a deeper layer of skill and resonance using the Story Spark Framework.
Ideal for: Teams or organisations embedding storytelling into daily leadership practice.
Storytelling Coaching Personalised 1:1
and Small-Group Coaching
Deepen. Develop. Deliver.
Work closely with Colin to strengthen storytelling as a professional and creative capability. Coaching focuses on specific outcomes such as leadership communication, presentations, brand storytelling, or personal narrative development.
Ideal for: Individuals and small teams seeking tailored growth and real-time feedback.
What You’ll Experience
Who Might Benefit​​
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Discover authentic stories that matter.
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Craft stories with clarity and flow.
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Bring storytelling into daily work.
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Perform with presence and confidence.
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Build resonance and emotional connection.
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Leaders communicating vision and change
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Creative teams seeking shared narratives
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Coaches, facilitators, and trainers
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Speakers and presenters
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"Just the right amount of content.
Relevant, engaging and ready to be
moved into practice almost instantly."
Let’s design a storytelling experience that fits your people, purpose, and context.
Colin Skelton is an experienced creativity facilitator, theatre-maker, storyteller and design thinker who has spent decades working with the art of storytelling.
He has designed and facilitated numerous storytelling trainings, both in-person and online, with corporates, universities, and other organisations in South Africa and internationally.
Colin brings a unique approach to his storytelling work. With a rigorous and deep understanding of applied storytelling, Colin activates the learnings through story examples, guided story coaching, and applied theatre techniques to bring your stories to life.
Testimonial:
"Colin quickly won us over by engaging the group in his own compelling storytelling and breaking down for us how to tell our own stories in our own ways.
He has a magnetic energy about him, and he made the whole experience a delight to be a part of and to learn from...I came away with new practical insights I could use in my personal and professional life.
I would highly recommend and would do more classes with Colin in a heartbeat.​" - Benjamin
Paul - CEO, Synergy Global Consulting, Johannesburg
Colin was asked to build our storytelling muscle as a company and as individuals. Colin designed a process that allowed for creativity, fun and most importantly the identification of what we are all about as a business. It cleared up some conceptual blockages we had and has provided a positive frame for our ability to reach out into the network, have something to say, and receive wisdom and insight with open minds and hearts.
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Colin was the facilitator at an all-day workshop on the subject of Storytelling. Colin has an infectious teaching style and you can see he knows his subject matter inside and out. Colin provided a safe environment for us attendees to stretch our abilities and learn new skills in a constructive manner. I'd definitely attend a workshop he's facilitating again.
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Horia - Online participant
Thank you for the great presentation and performance you shared with us yesterday! I felt totally lifted up & joyful during and after the session. It was like a new Joe Dispenza interactive seminar!:)
Steven - Experience Designer,
Reserve Bank of New Zealand
Tine - Service Designer, Waka Kotahi NZ Transport Agency
What a treat to have you deliver this course...In my experience, you made it really easy for people - including myself - to open up and contribute throughout the day. Your ability to encourage individuals to step out of their comfort zone and explore new territory was remarkable. I found you balanced the theoretical input with the practical output really well. You didn't only talk about how to tell stories, and how to use different tools and methods, you went ahead and told us stories, showcasing their different effects. What a great way of creating memorable experiences!
Darren Graham - Director,
Joint Prosperity
Colin is known for applying creativity and a growth mindset to business challenges. His value is facilitating new thinking to new problems to achieve breakthroughs and impact. Colin brings new ideas, creativity, art and fun to the learning process. His facilitation skills keep his audience energised and engaged in creative problem solving.
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Carrie - Client Service Director, Mscsports, Johannesburg
We had the pleasure of having Colin Skelton facilitate a company workshop and the day was more interactive and successful than we had ever imagined.
Not only is Colin energetic, warm and engaging – his story-telling methods assisted us in driving a few messages home for our team as well as assisted us in unpacking and finding solutions for challenges we are facing as a business.
He is so entertaining and ensured that this workshop will remain relevant and memorable for our team for a long time to come! He was well suited to our environment and as a very diverse group of people, he related extremely well.
We are very grateful for his contribution to our workshop which focussed on revisiting our company values & USP. We hope we can welcome him back into our space very soon!
Michael - Online Participant
Benjamin - Workshop Paeticipant
​Just the right amount of content, relevant, engaging and ready to be moved into practice almost instantly.
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