You have probably heard it before... "Humans are hard-wired for story." It's one of the most common things we hear or read about storytelling capability. But what does that actually mean? Our brains look for cause and effect. We naturally ask, what led to this? What happened next?   We remember in stories: time, place, people, and what changed. That's how memory works. Emotion makes things stick, too. If something matters, we remember it. Story carries feeling, not just facts

When I tell people, “If you dont have stories to tell, then you dont have stories to tell  ",I’m not trying to be clever, I’m being literal. I say this often in my strategic storytelling workshops. Here’s what I mean: Everyone has stories to tell. Simply being alive is proof of that. But if you don’t recognise your own experiences, the moments, conversations, challenges, and small wins, as stories worth telling, they’ll never be available to you. It’s not that the stories don

"We live in stories the way fish live in water." - Daniel Taylor Storytelling is everywhere. So is storyselling. Many people write about...